Mr Hoff

Mr is a popular Danish men's fashion chain that offers a wide range of brands in the brick-and-mortar stores and online. Mr Hoff is one of the Mr corporation's 70 nationwide stores. It manages and distributes its own products on a daily basis. When the Mr Hoff store moved to a newly and freshly designed location in Tønder, they chose to discard their previous POS solution to get something more modern, and fitting their need for growth. They decided to purchase the IT solution recommended by the Mr corporation, LS Nav. This solution was implemented with the help of Dynateam, a local LS Retail implementation partner.

A modern IT solution for the fashion industry

LS Nav includes Microsoft Dynamics NAV as the ERP (Enterprise Resource Planning system), plus financial management and a powerful POS solution from LS Retail. For Frank Skovgaard, the chain director for the Mr corporation in Denmark, the system’s high flexibility and ease of use were the most important features. Across the whole Mr corporation the solution is praised for its flexibility and scalability, so that it is easy for the company to grow, adding new POS and stores. Some of the key tools of LS Nav are inventory management, product ordering, statistics, sales orders, invoicing, and marketing.

An excellent partnership

Thanks to the constant dialogue and support from Dynateam, new opportunities arise for Mr Hoff every day since LS Nav was implemented. "It is not up for discussion. The results and effect from increased sales numbers can be seen on the bottom line. It is a fact that it’s working," says Hoffman. As part of their commitment to their customers, Dynateam provides a hotline and support to the stores. Some stores also have an integrated store surveillance system with connection from iPhone, Smartphone, laptop and home PC. Thanks to Microsoft Dynamics NAV and LS Retail, Dynateam provided Mr Hoff with a complete, modern fashion solution.

Successes According to Frank Hoffmann, the owner of Mr Hoff, LS Nav has brought many benefits to customers and staff. Management can now run their business centrally from back office. They can confidently track sales, stock and productivity live on all of their channels. The system also allows managers to react fast and effectively on the e-commerce and mobile platforms when circumstances change. Prices can be changed easily from HQ with a click, for all the channels. With LS Nav, Mr. Hoff minimized the risks and errors and maximized the profits. The solution has also improved the company’s time management. The time and money savings have been considerable, to the point that Kenneth Brodersen, the IT Manager who provides counselling and support to new shops, now advises all new Mr stores to purchase LS Nav.

We have improved from an ordinary POS solution to this 100% complete system. It has obviously been quite a big change, but the more well-organized we became, the clearer our full potential and possibilities got.

Frank Hoffmann