LS Retail Blog | Giada Pezzini

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Giada Pezzini

Giada is LS Retail's content manager, she is responsible for building the LS Retail brand identity as well as for producing the content that LS Retail distributes. When she is not busy researching topics, editing and writing, she entertains her fellow colleagues with witty food reviews and clever every-day life suggestions. When in doubt... just ask Giada!

Posts by Giada Pezzini

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By Giada Pezzini -
Why you need mobile Point of Sale in your sports and outdoors store

Retail stores for outdoors equipment present an interesting contradiction. While targeting people who love being active and exploring the world, the actual stores are often crowded indoor ...

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4 ideas to drive engagement in your electronics stores

Fluorescent lighting, no parking and long lineups full of crying children are nuisances that people, begrudgingly, have had to deal with when going shopping. That is, before online ...

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5 clear signs you need Business Intelligence in your retail business

As a retail business owner with access to the internet, you have probably heard of Business Intelligence, and maybe discounted it as a catchphrase used by marketing experts to sell their ...

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What retail CEOs need to know to lead their business into the future

According to The DNA of the Future Retail CEO from the World Retail Congress, the top two current and future technical skills for retail CEOs are: Understanding of digital commerce and ...

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How to create immersive retail customer experiences that entice all 5 senses

Everyone seems to be talking about the customer experience. But in practice, what does it translates to? In the past few years, retail brands have been implementing different strategies to ...

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How to use your loyalty program to enhance the customer experience in-store

There is no doubt that loyalty programs can bring great benefits to customers and businesses alike. In fact, 81 percent of consumers say that loyalty programs make them more likely to ...

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5 smart ways to encourage impulse buys in your store

Around 70 percent of shoppers’ purchase decisions are made in-store, according to research by OgilvyAction. This makes bricks-and-mortar stores an ideal channel to encourage impulse buys. ...

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The top Key Performance Indicators every restaurant CEO should track

As a restaurateur, tracking your Key Performance Indicators (KPIs) is a necessary part of daily business – and a key process when it comes to accelerating your success. KPIs allow you to ...

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Grow your retail business with in-store events

In the age of social media and digital technology, the pressure is on for brick-and-mortar retailers to come up with innovative ways to drive foot traffic and differentiate themselves. ...

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How to re-route customers from your website to your store

Do you remember when, just a few short years ago, everybody was talking about the imminent and inevitable death of the retail store? Despite all forecasts of doom and gloom, 2016 is now ...

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5 important points to consider when expanding your brand into multiple countries

With intensifying competition in many local markets, organizations are increasing trying to build scale and grow their global presence. Expanding your brand into different countries brings ...

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How to boost retail sales using promotions and discounts

It’s a common strategy for retailers and brands to use discounts or promotions to grow the business. If done properly, periodic and seasonal discounts can help increase demand during slow ...

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By Giada Pezzini -
How innovative retailers are using AI to deliver tomorrow’s shopping experience

Artificial intelligence (AI) has developed rapidly in recent years. Retailers are leading the way in using AI to optimize their business: intelligent machines are now commonly used to ...