One of the basic elements of its technological infrastructure, the retail system of the store, LS Retail NAV, was supplied by SCICOM.
The international retail solution, LS Retail NAV, based on Microsoft Dynamics NAV, has been installed in the 20 POSs in the store. The solution has a built-in loyalty feature, which is a major advantage for PUBLIC because the chain offers customers special member’s cards called My Club Public. When a customer does recurring purchases from any store in the Public chain, he is rewarded with a product of his choice. Direct customer information is also provided at the POS, concerning his needs, interests and his kind of purchases. Specific offers can be planned on the basis of this information.
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