PUBLIC is a new, dynamic and ambitious company that will develop a network of stores, with multiple activities for example the book, music and technology. One basic element of its technological infrastructure is the retail system of the stores.

“Our choice for this system is LS Retail of Landsteinar Strengur”, states Mr. Akis Xamamtzoglou, IT Manager of PUBLIC. He continues: “The particular system has been proved to be the most suitable for the cover of our needs that are focused in:

 1. fast and direct service of customers of the stores even in the most demanding days and hours of peak.

2. direct and easy access of our stores’ executives in the information that is required during the sale or/and the every way of support or information of our customers.

3. direct and valid information of the company’s Management Team with the data that is needed in order to respond to the increased requirements of competition with the possibility of direct access and corrective movements

4. possibility to cover all of the above in a short period of time with a reasonable cost.

The combination of Microsoft Business Solutions – Navision and LS Retail has met successfully the above requirements. At the same time, it constitutes a system that ensures the sufficiency in technological background of management and information of the company and the network of stores, contributing thus in its smooth future growth.

The success of such a complicated and demanding project, to a large extent, depends on the partner that is engaged in the implementation of the project. For PUBLIC, the partner is SCICOM. Mr Xamamtzoglou says: "Our cooperation has been exemplary and we have found a partner with deep know-how that can respond to our rapid growth and our requirements. The relationship that has been developed between us, is one of confidence that allows us to rely on SCICOM for support and for the further development of our system”

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